Berlin Biennale

 

Berlin Biennale

 

The Berlin Biennale for Contemporary Art was founded on March 26, 1996 by Klaus Biesenbach, founding director of KW Institute for Contemporary Art, and a group of collectors and patrons of the arts. Since its inception, the Berlin Biennale for Contemporary Art has become an important event of contemporary art worldwide. As an experimental context-specific recurring exhibition, the Berlin Biennale explores artistic developments and visions from within the art scene of one of the most unusual cultural capitals in Europe where it also presents them.

 
 
 
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The logo uses the roman numeral X for 10 combined with typography displating the same segmented style.  The single X form is also used on its own as a logo. Both elements are created by combining individual pieces to form a unified—which reflects the message that society should accept others rather shunning them for their differences.

 
 
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The color palette consists of 8 different colors that are combined to create 3 unique gradients. These gradients are used throughout the brand as a design motif and for wayfinding. Each gradient is designated to a specific venue participating at the Berlin Biennale, They are The Künstlerhaus Bethanien, König Galerie, and The KW Institute for Contemporary Art, respectively. This makes it easier for participants to recognize the gallery locations and the exhibiting artists.

 
 
 
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A modified version of Beon Medium is used to create the logo mark and logo type. It's disjoined segments resemble that of Skrova, which is used for titles and headings. Roboto Mono is used for numbering and special instances in the visualized tagline and guidebook map. Varying weights and styles of Asap are used for body copy and is widely used through out the guidebook. The soft edges reflect the curves of the elements in the branding as well as in the Skrova typeface.

 
 
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The tagline reflects the recent influx of immigrants settling in Berlin and the need for acceptance of other cultures in order for a society to flourish.

 
 
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