The Goo. Hair Dye kit gives its spontaneous users a fun alternative to the ordinary do-it-yourself boxed dyes. It’s easy to use, containing simple step by step instruction, and stands out to a care free audience looking to change things up with bright, vibrant hair colors.
The boldness of the color palette reflects the fun and spontaneity of the brand. It would adjust slightly to accommodate for different dye colors, which is displayed on the packaging. Hand written type is utilized throughout the design to evoke a lively and casual energy.
The tagline is direct, to the point, and speaks for the brand. It reflects the bright color of the products.
The icons are also hand rendered to match the quality of the logo and headlines. The materials are presented on the packaging to display the contents of the product, and the directions use icons to communicate instructions more clearly.