The Plastic Project
The Plastic Project
The production of plastic is one of the leading contributors to global pollution. Only half of it can be recycled, these are virgin plastics, and the other half is placed in a landfill where it takes an average of 450 years to biodegrade. Recycling virgin plastics only saves about 10% of net energy as it’s a very energy and resource consuming process. The Plastic Project is an environmental conservation campaign intended to inform individuals about the impact of single use plastics and how to reverse the damage through sustainable living and getting involved in restoration projects.
The colors chosen are bright and artificial to reflect the colors of plastic waste, while retaining some natural essence. The icons, depicting a plastic bag, water bottle, and straw, visually represent the growing problem of plastic pollution.
A play on words, The Plastic Project seeks to contain the single use plastic problem while food containers are the leading producer of single use plastics.
Food packaging makes up the largest amount of single use plastic waste. Stickers resembling grocery store discount stickers, but with copy resisting single use plastic, were placed on items with plastic packaging. These stickers would be available to download so that a wide number of people could participate.
A series of posters are used to spread awareness of The Plastic Project as well as facts about single use plastic. Repeating icons represents the overwhelming amount of single use plastics produced, while placing them over photos of nature shows how it is obscuring the environment.
A print on demand informational booklet to limit waste is broken up into 5 different subjects: Overview, Problem, Effects, Solutions, and, Victims & Agressors from an essay by Claire Le Guern. The cover is made out of recycled card board which protects the book inside. The book has an exposed perfect binding. All the elements are kept in place with a bulldog clip.